Hyundai’s 2024 Cars: Working as Line Producer and Director in Seoul.

I recently had the incredible opportunity to work in collaboration with a brilliant agency as the field producer and director for a segment of Hyundai’s promotional video for the 2024 Elantra and Sonata in Seoul, South Korea.

Filmed in a high quality studio against a green screen backdrop, the video aimed to showcase the sleek design and innovative features of Hyundai’s latest models. I wore multiple hats on this production, ensuring every detail was perfect. My role involved collaborating with experts in Seoul’s video production industry as well as working with the agency to ensure that all production needs were met.

Building the Team:

One of my primary responsibilities was assembling a talented production team who shared my passion. The team included a camera operator, audio engineer, lighting team, make up artist, prompter operator and myself as the director. Every team member played a crucial role in shaping the video’s final look and feel of the Seoul segment.

Finding the Perfect Location

Choosing the right studio is a crucial part of the production process. The studio needed to align with the creative vision of the agency, be accommodating, and have excellent sound quality with minimal distractions. After thorough research and several location scouts, I found a studio in the heart of Seoul that was easily accessible for the team and talent.

The Day of the Shoot:

As the local director of the video production, I focused on bringing the creative vision to life. I worked closely with the production team to ensure all technical aspects were of the highest quality and ready on time. During filming, I collaborated with the talent and agency to capture the best performances, aiming for a video that truly connects with the audience.

The Smooth Road to Success

I am incredibly proud to say that the production process went exceptionally well. The synergy among the team, the careful planning, and the dedication of every member resulted in a fantastic final video.

Watch the Final Video Here: